Asialink Business Chairman’s Welcome Dinner 2018
It was a great honor and privilege for Shane Dillon the founder of IAJN to be invited to the Asialink Business Chairman's Welcome Dinner 2018, held in Sydney on 21st February, 2018. The theme of this years event was Sports Diplomacy.
The keynote address was delivered by John Wylie AM. Chair, Australian Sports Commission on: Sports Diplomacy: The global opportunity.
The dinner also featured an 'in conversation' with: Gabrielle Trainor AO, Commissioner, Australian Football League Michael Kasprowicz, Board Member, Cricket Australia further panelists to be announced
Sports and sports diplomacy represent a growing industry worldwide, and the focus of this growth firmly on Asia. The market for quality sports brands is expanding as more middle class consumers in Asia seek fit and active lifestyles. Globally, consumers are spending their discretionary income on experiences and the economic benefits flowing from both traditional events like the Olympics, and up and coming elite sports, are continuing to grow.
Yet the opportunities this presents is not without challenges. Global competition is intense. Businesses looking to succeed need to build a global strategy with Asia at its core, not simply an Asia strategy.
John Wylie AM discussed what this means for Australian businesses. This forum will explore how businesses can leverage the invaluable exposure and goodwill generated by sport, together with Australia’s strong links into Asia, to enhance and promote the Australian brand and forge lasting and mutually rewarding partnerships.
Shane Dillon said "It was great to be invited to the event and receive acknowledgement for the dedicated work of the IAJN team in supporting life long engagement with Australia for international students who study here. Sport is an obvious way to create a connection with Australia and international students represent a great opportunity to create vanguard fans of Australian sports codes through their experiences in Australia while students."
Asialink Business is your partner for success with Asia. Understanding what it takes to do business in and with Asia is vital to achieving long term financial and strategic outcomes, yet many Australian organisations say a lack of Asia capability is holding them back. Asialink Business offers market-leading expertise in building these capabilities.
Find out more about Asialink at https://asialinkbusiness.com.au/